Insights

We find out the best ways to improve your digital products so you don’t have to.

Focus on your Core Market

When you have identified your target market and customer you can now focus on them. And focus on them you must. Many companies fail because of their l ...

You Can’t Sell to Everyone

Your product will not appeal to everyone. This is a good thing. What do you think is easier…explaining to a select group of likeminded people wh ...

You are Not the Centre of the Universe

Making money is about delivering value to others, not yourself. You should be orienting your product or service towards your customers, understanding ...

Understand the way people buy

The way people buy (sometimes called the buying cycle) is the way potential customers go about solving a problem they have and finding a way to fix th ...

Slicing Pie, Fair Equity Splits

So, you want to start a new venture. One of the first things you need to do when starting a company is to decide how equity (ownership) of the company ...

Hiring Great People

People tend to forget that building a company is really all about building a great team of people to solve a problem together. There’s a mountain of ...

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Do Great User Testing and Listen

There is NO substitute to working directly with your users. How many people have you met in your life that have told you they have a great idea? How m ...

The Power of Analytics

Imagine you are a ship captain with no way of navigating the open waters. There has been cloud cover and fog for over a week, you have no map or comp ...

What is A/B testing

A/B testing, sometimes called split testing or comparison testing, is a process for deciding what version of something is better. Let’s look at ...

Who should help you build your startup website or digital product?

This really depends what you are looking for. From our experience we have seen three types of startup client. The client that just wants a simple webs ...