Language is key to sales, we see general language all day, every day….
- Nike ‘just do it’
- Apple ‘Think different’
That works if you already know what a company is and what they stand for, it serves as a simple and cute reminder that they are still there and still doing what they love to do. It does not work for the other 99% of businesses that nobody knows anything about. Generalist messages for companies like that are forgotten before they are even read. When you are setting the foundations of your business you need to be a lot more specific. You need to understand what resonates with your customers and why. You need to be clear in your communication what you do, why you do it, how you did it and how you can help your prospect.
People need to not only know you can do what you say you can do, they need to believe it. They need to believe you understand their needs and you can deliver on your promises.
To do this you can:
- Either go down the trial and error route
- Do your research
- Learn do it yourself by taking courses like kopywritingkourse
- Or hire a professional
If you want it done quickly we always recommend hiring the professional.
Takeaway: Be precise with your speach