Strategy

We find out the best ways to improve your digital products so you don’t have to.

The Cost of a Social Network

Over the last few months we have been asked by a number of companies to build them a social network of sorts. I wanted to break down some generalised ...

Find a Profitable Niche

To find a profitable niche you can start by looking at: Burning need Is there an intense need, are your prospective clients/customers screaming out fo ...

Don’t be a Generalist

There is considerable value in some CEOs being expert generalists. However when selling the services of your business messages need to be clearer and ...

Find a Gap and Stick Your Foot in it

To make it big, find a gap and quickly capitalise on it. To do this with your website you need to be careful to do two things. Make sure anything you ...

Multiple Niche Products?

In a previous article we talked about selling to only one person/customer/niche. But you want to sell to more? Sure you can do that but if you are and ...

Double down

Some companies have more than one target market. A primary and secondary market. This can be more tricky to manage but may be necessary in some cases ...

Never miss a beat. Get ITrex Insights
email updates in your inbox
Sign up for email updates

Slicing Pie, Fair Equity Splits

So, you want to start a new venture. One of the first things you need to do when starting a company is to decide how equity (ownership) of the company ...

Who should help you build your startup website or digital product?

This really depends what you are looking for. From our experience we have seen three types of startup client. The client that just wants a simple webs ...

Are you about to sell a part of your company?

Everything in business involves sales and online is the modern platform for sales. Selling your company is just another product. America gets it. You ...