Marketing

We find out the best ways to improve your digital products so you don’t have to.

The Cost of a Social Network

Over the last few months we have been asked by a number of companies to build them a social network of sorts. I wanted to break down some generalised ...

Find a Profitable Niche

To find a profitable niche you can start by looking at: Burning need Is there an intense need, are your prospective clients/customers screaming out fo ...

Don’t be a Generalist

There is considerable value in some CEOs being expert generalists. However when selling the services of your business messages need to be clearer and ...

General Marketing Messages Don’t Work for You

Language is key to sales, we see general language all day, every day…. Nike ‘just do it’ Apple ‘Think different’ etc.. T ...