Insights

We find out the best ways to improve your digital products so you don’t have to.

The Cost of a Social Network

Over the last few months we have been asked by a number of companies to build them a social network of sorts. I wanted to break down some generalised ...

Find a Profitable Niche

To find a profitable niche you can start by looking at: Burning need Is there an intense need, are your prospective clients/customers screaming out fo ...

Don’t be a Generalist

There is considerable value in some CEOs being expert generalists. However when selling the services of your business messages need to be clearer and ...

Find a Gap and Stick Your Foot in it

To make it big, find a gap and quickly capitalise on it. To do this with your website you need to be careful to do two things. Make sure anything you ...

General Marketing Messages Don’t Work for You

Language is key to sales, we see general language all day, every day…. Nike ‘just do it’ Apple ‘Think different’ etc.. T ...

Multiple Niche Products?

In a previous article we talked about selling to only one person/customer/niche. But you want to sell to more? Sure you can do that but if you are and ...

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Sell to fewer people, make more money

If you’re struggling to gain clients or customers at the rate you feel you should be please be patient and read this whole article. Over the years I ...

How do Clients Decide to Buy

Clients typically base their actual hiring decisions on the following: A professional service provider’s experience in the client’s industry or bu ...

Understand how buyers find service providers

Potential buyers will have a set of clear processes which they use to identify and learn about people they want to work with. Knowing how buyers do th ...

Double down

Some companies have more than one target market. A primary and secondary market. This can be more tricky to manage but may be necessary in some cases ...